AC Milan and SIRO Spouse Jointly to Drive the Boundaries of Wellness

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SIRO, the groundbreaking hospitality encounter from Kerzner Global, joins the Club’s spouse roster as the new Official Hotel Companion

MILAN–(Small business WIRE)–
AC Milan is delighted to announce a multi-year partnership with SIRO, the progressive wellness hospitality working experience conceived by Kerzner International (“Kerzner”), which joins the Club as its new Formal Resort Companion.

This push launch features multimedia. Perspective the entire launch listed here:

(R) Paolo Maldini, Technical Director at AC Milan, (C) Philippe Zuber, Chief Executive Officer, Kerzner International and (L) Casper Stylsvig, Chief Revenue Officer at AC Milan (Photo: Business Wire)

(R) Paolo Maldini, Specialized Director at AC Milan, (C) Philippe Zuber, Main Executive Officer, Kerzner Worldwide and (L) Casper Stylsvig, Chief Revenue Officer at AC Milan (Picture: Company Wire)

Kerzner, owner of the iconic Atlantis Resorts & Residences and extremely-luxurious 1&Only Resorts around the globe, released SIRO earlier this yr. A floor-breaking immersive hospitality practical experience, SIRO will provide elite and aspiring athletes alike, as well as these who are passionate about driving accomplishment in every element of their existence, in a compelling, in depth spot. SIRO blends the boundaries in between hospitality, fitness, and wellness, building a flourishing eco-process with a contemporary viewpoint and energizing activities. Comparable to AC Milan’s devoted Rossoneri pursuing, SIRO aims to make a collective world group of like-minded people who reside a large-functionality life-style and are passionate about driving accomplishment and living their fullest likely.

The new partnership involving AC Milan and SIRO signifies the union of two leaders in their respective industries, who share their impressive nature and seek elite efficiency and excellence. Together, AC Milan and SIRO will drive the lengthy-expression vision to provide the ultimate immersive life-style and health and fitness location.

AC Milan prides by itself on being one particular of the most innovative golf equipment in the football field, with a exclusive and recognisable model and a concentrate on on-the-pitch and off-the-pitch general performance. SIRO is the solution of Kerzner’s revolutionary spirit, revolutionizing the visitor encounter, whilst anticipating travellers’ needs and inviting them to “Live the Journey”. The manufacturer is designed all over the pillars of power, inclusivity, reflection and originality with health and wellbeing at the core.

The two brands will leverage just about every other’s platform and expertise and expertise throughout human overall performance and very best in course hospitality, forging a shared route that will direct AC Milan and SIRO to an exciting upcoming alongside one another, a single that will press the boundaries in holistic wellness.

Casper Stylsvig, Main Revenue Officer of AC Milan, claimed, “We are actually very pleased to kick off this new partnership with SIRO and begin this exciting journey collectively. We are delighted to have the opportunity to introduce the SIRO brand name to our above 500 million admirers throughout the world. As an innovative Club, we want to keep on to set high criteria equally on and off the pitch, anything that we know SIRO and Kerzner Worldwide are succeeding in their respective sector for the reward of their local community and visitors. Above the subsequent handful of a long time, we will perform together to keep on to elevate people benchmarks even greater.”

AC Milan is an impressive Club who are world wide leaders in health and fitness and wellness, the best associate for SIRO. With the profit of their qualified investigation, coaching and pre-eminent effectiveness, SIRO will supply outstanding exercise and wellness for our guests, shipped with our renowned company in a transformative and nurturing ecosystem. We are proud to introduce the new legacy of Kerzner and AC Milan,commented Philippe Zuber, CEO, Kerzner International. “At SIRO, we want to lover with international leaders, no matter if that be in the expense neighborhood or in sport, fitness, diet or holistic wellness to supply a in depth environment for success. As an athlete is nimble and agile, SIRO will adapt to the nearby surrounds, celebrating each and every location, delivering our company the equipment and assist to contend at the highest degree, comprehensive with a athletics concierge to give unique access or specialist training.”


SIRO, a haven for the conditioning targeted, SIRO (pronounced Sigh-Row) is the newest hospitality expertise from Kerzner Global. SIRO – dependent on the manufacturer pillars of Power, Inclusive, Reflection and Unique – invitations travellers to aspire to reside at their fullest likely by means of a specialized blend of hospitality, health and fitness, and wellness. A spot of connection, the immersive life-style places build a welcoming social room bringing with each other a worldwide community of dedicated and driven people today by way of sports, mindfulness, diet, instruction, conditioning, recovery, accomplishment, and holistic health and fitness. Every single SIRO lodge will characteristic a slicing-edge conditioning club, health and fitness spa providers, restorative and serene lodging, diet-led dining, invigorating methods to find out each destination by means of a assortment of lively adventures and a group of in-property specialists who curate an participating ecosystem for all-encompassing health. SIRO Boka Put will be opening in Montenegro in 2023. More information and facts obtainable at Follow SIRO on Instagram @sirohotels

Kerzner Global Holdings Confined, via its subsidiaries, is a main global developer and operator of destination resorts, ultra-luxury accommodations and residences and modern amusement and gaming encounters. Kerzner’s flagship brand name Atlantis contains Atlantis, The Palm, Dubai, a 1,500-home, water-themed resort on The Palm, overlooking the Arabian Sea and mainland Dubai and Atlantis, Sanya Hainan in China and in advancement, Atlantis, The Royal Vacation resort & Residences in Dubai. Below the Just one&Only brand, Kerzner manages some of the most top-rated extremely-luxurious resorts in the planet, positioned in Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda, Malaysia, Montenegro, and Australia. In addition, Mazagan Seashore & Golfing Resort,, a 500-space desired destination golf and casino vacation resort in Morocco, is also operated by Kerzner. For more info on our brand names, you should check out: or For extra information on Kerzner Worldwide, you should check out

Media Inquiries for Kerzner International:

Ashley McBain

[email protected]

Andrea Werbel

[email protected]

Media Inquiries for AC Milan:

Company Interaction

Halajie Barjie

M. +39 366526610

[email protected]

Aid Interaction

Nicolò Guandalini

M. +39 3483319526

[email protected]

PR & Media Functions

Beatrice Moro

M. +39 3665624331

[email protected]

Intercontinental Communications

Alessandro Sansica

M. +39 334 639 7036

[email protected]

Supply: Kerzner Global Holdings Minimal

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