52TOYS Goals to Be the Initially Model title of Collectible Toys in China
BEIJING, Jan. 26, 2022 /PRNewswire/ — On September 2021, 52TOYS shut its collection C financing of 62.8 million USD, the best funding within the business in China. The group has additionally submitted a fairly gratifying product sales report on this yr’s Double 11 Shopping Competitors (China’s Black Friday), with the YoY progress of the to begin with 10 minutes pre-product gross sales quantity escalating much more than 300%. Individuals get conversant in 52TOYS because of its blind field. The ambition of the corporate is additional than blind field, however to be China’s initially mannequin in collectible toys sector. Then, what’s collectible toy and why 52TOYS goals to be the very first mannequin on this class?
As compared with blind field, collectible toys have a considerably extra colossal “tremendous-set”, outlined as “gathering all styles of toys that may be gathered or carry the sentiments of collectors”, which embody storage package, BJD dolls, assembled variations, statues and so forth. Nonetheless, blind field is simply an enter-amount resolution within the scope of collectible toys, and its reputation is principally owe to the considerably minimal entry threshold.
The co-founder of 52TOYS, Chen Wei, thinks that it’s unquestionably unrealistic for the long run business if there’s solely blind field within the business. With the historical past as a veteran participant of collectible toys and a very long time of operation encounter within the enterprise, Chen Wei on the time was the retailer of collectible toys and several other well-known worldwide collectible toys manufacturers’ home customary agent.
In 2015, Chen Wei co-founded 52TOYS with the founder of three Kingdom Wars (an on the internet recreation), and COO of Yoka video games Huang Jin. Within the early stage, the group focus was on the “toys progress for TO B market place” which was considered moving into the crooked avenue. Even so, it additionally was this expertise that arrange the upstream and downstream present chain that laid the inspiration for 52TOYS to shift its group by concentrating on TO C market. All these expertise imparted the knowledge to Chen Wei that within the observe of toys, the enterprise must have a extra diversified services or products portfolio to enter right into a broader market place.
As a result of inception, 52TOYS has positioned itself as a collectable toys mannequin with a diversified resolution and advertising and marketing method. Now it’s has already formulated six merchandise strains, like blind field, figures, deformation toys, movement figures, designer&artists toys and 52PUZboard video video games. The blind field goals to be a focus for youthful ladies of all ages shoppers with its lovable bodily look. The BEASTBOX collection with superior appearances, has obtained a wide range of male gamers. Despite the fact that the “Chaohuophua sequence” which blends with Chinese language basic custom and options are beloved and welcomed by all ages. What’s extra, Chen Wei his group to have an entire comprehending of all of the options within the markets every domestically and internationally.
In relation to IP, 52TOYS adopts “Double-wheal Technique”, which implies that the IPs is made up of the self-built IPs and the cooperative IPs resembling Disney Princess, Tom and Jerry, Harry Potter, Crayon Xiaoxin, My King Slumber and so forth. These cooperative IPs should be distinctive and numerous from different model names in order to be aggressive within the business, which forces the format crew to have a deep being conversant in of all these IPs and to be revolutionary to forestall homogenization.
As for the unique IP, how does it get regarded by the business? Initially, the seasoned employees can appeal to a preliminary judgment centered on their data. Secondly, the agency will begin researches by way of interior or exterior channels to sort an goal evaluation of the answer. The evaluation scopes embody issues like sellers, admirer teams and so forth. It’s centered on the wealthy expertise and complete examine that the enterprise can guarantee the IPs to be acknowledged and welcomed by the business to the very best.
With a protection of the entire present chain, nice R&D functionality, IP design performance {and professional} employees, 52TOYS is producing streets into the the initially collectible toy model in China.
Make contact with:
Yue Yin
+86 15901525574
[email protected]
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